Are Influencers Turning Into Retailers, and Vice Versa?
pchoi.substack.com
Max Rhodes, CEO of Faire, shares his thoughts on the future of retail in an interview with Sequoia General Partner Ravi Gupta here. In the interview, Max predicts increasingly blurred lines between retailers and influencers: Another line that’s going to be blurred is the line between social media influencers and retailers. More and more, you’re seeing that social media influencers really are retailers. They’re tastemakers, they have an audience, and they’re figuring out how to monetize that audience. In the same way, retailers have an audience, have a brick-and-mortar presence, have an online presence, and have foot-traffic, and they’re monetizing that audience by being tastemakers.
Are Influencers Turning Into Retailers, and Vice Versa?
Are Influencers Turning Into Retailers, and…
Are Influencers Turning Into Retailers, and Vice Versa?
Max Rhodes, CEO of Faire, shares his thoughts on the future of retail in an interview with Sequoia General Partner Ravi Gupta here. In the interview, Max predicts increasingly blurred lines between retailers and influencers: Another line that’s going to be blurred is the line between social media influencers and retailers. More and more, you’re seeing that social media influencers really are retailers. They’re tastemakers, they have an audience, and they’re figuring out how to monetize that audience. In the same way, retailers have an audience, have a brick-and-mortar presence, have an online presence, and have foot-traffic, and they’re monetizing that audience by being tastemakers.